Before joining Ipsos, she was the President of Sagara Consulting and has experience consulting a diverse set of companies in various sectors to help them better understand their consumers as well as their employees’ behaviors. She has also taught marketing as well as research methodology courses at a University level. Her work has been published in prestigious peer-reviewed academic journals and has also appeared in numerous media outlets, such as the Guardian, CBS Money Watch, and Science Daily.
She received her B.S. and M.S. in Psychology and Ph.D. in Marketing from University of Oregon, and was a Post Doctoral Associate at the Fuqua School of Business at Duke University, where she is currently a visiting research scholar.
Don Boroian, Chairman & CEO of Francorp, The Franchising Group. With more than 40 years of experience in corporate management, franchising, direct sales, and business administration, Donald Boroian is among the nation's most sought after consultant in the field of business expansion.
He and his companies have provided comsulting services for more than 10,000 businesses, including some of the nation's best known franchisors: McDonald's, Ford, Bridgestone/Firestone, IBM, Hershey's and many more.
Mr. Boroian's third book, Franchising Your Business, is widely regarded as one of the most authoritative and skillfully written books on franchise development. He is also co-author, along with Joseph Mancuso, of the popular Simon and Schuster book, How to Buy and Manage a Franchise and his first book, The Franchise Advantage.